what makes a truly great logo

Here it at It Starts, we work with lots of different disciplines within design, however we feel branding is one of our strongest assets and have designed many logos for our clients. So, would you like to know what truly makes a great logo? Here’s a taste of our creative approach when designing a new logo. For a start, logos are over rated. No, we’re not just being controversial, we believe that a logo doesn’t answer all the branding questions a client has – but it is a component. The logo should be a device that clearly denotes what the company is, without depicting every facet of what the company … Continue reading what makes a truly great logo

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Five photography trends to watch in 2016

 We always like to voice our opinion on the future of our industry. In this article we look at the five photography trends that we can look forward to in 2016. It could be a year of surprises as digital technologies utilise more effective ways of capturing photos from all sorts of angles. The use of different mediums to achieve the desired look is almost unlimited in modern photography, and can be captured in a stylistic way by almost anyone with a basic camera. Here are our predictions for the trends to watch in 2016. ONE. RESURGENCE OF FILM It’s back and we’re buzzing about it. Film has always been … Continue reading Five photography trends to watch in 2016

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Importance of AB testing

 You can build a website that looks great. You can populate a sales email with finely crafted prose. You can even begin to measure the effectiveness of your efforts by taking a good look at your Google Analytics dashboard, determining how many people are checking out your materials, how they got there, and with what content they engaged. But you can’t know that you’re operating in the best way unless you’ve got data points to compare. Enter AB testing, the most scientific method for determining whether or not you’ve taken the best route, and whether your efforts could be more effective. How does it work? Design two or more different versions … Continue reading Importance of AB testing

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