Six steps to optimising your PPC

How to go about optimising your PPC? Google has unleashed several new Adwords features in the first half of 2016, and we’re not just sitting around wondering how to use them. Oh no, here we look at how you could take this opportunity to maximise your paid search campaigns. The updates During the first half of 2016, Google announced two fundamental changes to its Adwords real estate. It launched ‘Expanded Text Ads’, with both ad headline and description lines increasing in length. It also removed the familiar ‘sidebar’ paid search ads (on the right of the results page), introducing an additional spot for paid search listings above organic results. These updates … Continue reading Six steps to optimising your PPC

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SEO Tricks for One Page Websites

One page websites are becoming increasingly popular. Much like an app, a single page site is intended for a single function, or focused on an individual purpose, like an event or a product launch. It’s great to focus your consumer on something special, allowing for unique branding under the umbrella of your original identity. Designing to deliver on that purpose exclusively makes it easier to optimise accordingly. This design trend has taken a lot of criticism for not being search engine friendly. The non­-paginated structure is alien if you’re a conformist. With an abundance of content on one page, search engines struggle to index the site, and search spiders can … Continue reading SEO Tricks for One Page Websites

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