All posts by George Acton

What Makes Thornbury Great

At ‘It Starts’ we are constantly striving to be different from a standard design agency. Our ethos has always been to work with and support local sustainable business in the South Gloucestershire and Bristol area. We like to think out of the box and tackle projects in a fun engaging practical way. So when ‘The Thornbury Chamber of Commerce’ asked all members to give something for a late night raffle, ‘It Starts’ jumped at the opportunity to give something back to our local community. As a creative design agency offering services such as branding, digital design or print expertise it is hard for us to give a member of the … Continue reading What Makes Thornbury Great

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Web Forms – Short vs Long

So, you want a site with longer web forms, but can they work, and what type of conversion can you expect? An interesting question, well it is for us. Yeah, we do need to get out more. It’s also valid one for anyone who wants to incorporate a web form as a contact method on their site. Go on, admitted, that got your attention, didn’t it? The thinking behind it is that capturing more information would surely help increase conversion rate, but is this the really the case? This article looks at what is best practice, how a buyer may see the form, and what a designer should do to … Continue reading Web Forms – Short vs Long

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SEO Tricks for One Page Websites

One page websites are becoming increasingly popular. Much like an app, a single page site is intended for a single function, or focused on an individual purpose, like an event or a product launch. It’s great to focus your consumer on something special, allowing for unique branding under the umbrella of your original identity. Designing to deliver on that purpose exclusively makes it easier to optimise accordingly. This design trend has taken a lot of criticism for not being search engine friendly. The non­-paginated structure is alien if you’re a conformist. With an abundance of content on one page, search engines struggle to index the site, and search spiders can … Continue reading SEO Tricks for One Page Websites

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New harp icon created for Guinness by Design Bridge

There’s nothing better than a cold pint of beer, cider or Guinness after a busy week. Don’t worry, we only ever have a couple at a time, and never before a meeting. But we’re a sociable bunch, so when we heard Design Bridge had created a new harp icon for Guinness we had to write about it. A quick pint of background The harp, which serves as the Guinness emblem, is based on a famous 14th century Irish harp known as the “O’Neill” or “Brian Boru” harp which is now preserved in the library of Trinity College, Dublin. The harp device has been synonymous with the Guinness brand since 1862 … Continue reading New harp icon created for Guinness by Design Bridge

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Graphic Design Before Computers

Whatever your relationship with them, computers have changed pretty much every industry since they were introduced to the workplace. They have even changed our daily activities, making them easier (in most cases) and often automated. In the graphic design industry, they have taken away some of the heartache that gave designers their characteristic cynicism. That’s not to say we don’t still have the odd twinge of angst when something beautiful gets tarred with the mediocre brush, but it’s much less often than before, and rarely life-threatening. The computer and desktop publishing has made design so much more immediate. Something that would have taken days a decade ago, now takes hours. … Continue reading Graphic Design Before Computers

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8 typography design elements to consider for print and web

It Starts founders, Mark & George first learnt about practising good typography back at university many years ago. In the years since, we certainly haven’t forgotten these essential principles. Typography has always been the foundation of good design. Whether you’re designing for print or web, typography is key in communicating a clear message to the user. A clear visual structure or path can be obtained through the use of text and supporting images, which when done in harmony, will balance the page perfectly. To show you what we mean, here at eight things to consider when using typography. Enjoy. 1. Colour Contrast Colour contrast may seem like a minor thing, … Continue reading 8 typography design elements to consider for print and web

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Five photography trends to watch in 2016

 We always like to voice our opinion on the future of our industry. In this article we look at the five photography trends that we can look forward to in 2016. It could be a year of surprises as digital technologies utilise more effective ways of capturing photos from all sorts of angles. The use of different mediums to achieve the desired look is almost unlimited in modern photography, and can be captured in a stylistic way by almost anyone with a basic camera. Here are our predictions for the trends to watch in 2016. ONE. RESURGENCE OF FILM It’s back and we’re buzzing about it. Film has always been … Continue reading Five photography trends to watch in 2016

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Why web design is important for your business

 It’s a big question to answer but why web design is important for your business? At It Starts, we think it’s your digital window to the online world, it’s how you present yourself to potential customers. They can see what your business is, and it allows a user to research you, engage with you, without you having to put too much work in. Statistics shows people prefer to research and buy online. If we look back to when websites were first developed in the 90’s, people didn’t take the digital world too seriously and being represented online was not a core business need. Having an exceptional looking and functional website … Continue reading Why web design is important for your business

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Gumtree Reveals New Identity

 At It Starts, we like to keep up to date with what other design agencies are working on, so we can see what we’re up against. Over at Koto, they have been working with the online giant, Gumtree on their rebranded look for 2016. This new identity sees a change to the classic gumtree logo, and a fresh new take on the brand as a whole. First, let’s look at the background of the company and see how this has influenced the design that Koto has applied. Gumtree is one of the UK’s largest classified websites and for as long as it has been around, it has never gone through … Continue reading Gumtree Reveals New Identity

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