All posts by Mark Willis

Six steps to optimising your PPC

How to go about optimising your PPC? Google has unleashed several new Adwords features in the first half of 2016, and we’re not just sitting around wondering how to use them. Oh no, here we look at how you could take this opportunity to maximise your paid search campaigns. The updates During the first half of 2016, Google announced two fundamental changes to its Adwords real estate. It launched ‘Expanded Text Ads’, with both ad headline and description lines increasing in length. It also removed the familiar ‘sidebar’ paid search ads (on the right of the results page), introducing an additional spot for paid search listings above organic results. These updates … Continue reading Six steps to optimising your PPC

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What clients think of consultancies: Stand out, perform and deliver

A new piece of research has revealed that most clients find it difficult to differentiate between consultancies, and wouldn’t expect to pay for a creative pitch. Here at It Starts we’re a pretty confident bunch, so we never charge for our pitches. For us it’s a golden opportunity to prove to a prospective client that we have a special idea, which we’d love to develop with them. Research group, Up To The Light, has worked with design consultancies, which in turn have conducted 435 interviews with design buyers. The research revealed that the average client is receiving 14 new business approaches everyday and 96% view the UK design industry as … Continue reading What clients think of consultancies: Stand out, perform and deliver

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what makes a truly great logo

Here it at It Starts, we work with lots of different disciplines within design, however we feel branding is one of our strongest assets and have designed many logos for our clients. So, would you like to know what truly makes a great logo? Here’s a taste of our creative approach when designing a new logo. For a start, logos are over rated. No, we’re not just being controversial, we believe that a logo doesn’t answer all the branding questions a client has – but it is a component. The logo should be a device that clearly denotes what the company is, without depicting every facet of what the company … Continue reading what makes a truly great logo

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Importance of AB testing

 You can build a website that looks great. You can populate a sales email with finely crafted prose. You can even begin to measure the effectiveness of your efforts by taking a good look at your Google Analytics dashboard, determining how many people are checking out your materials, how they got there, and with what content they engaged. But you can’t know that you’re operating in the best way unless you’ve got data points to compare. Enter AB testing, the most scientific method for determining whether or not you’ve taken the best route, and whether your efforts could be more effective. How does it work? Design two or more different versions … Continue reading Importance of AB testing

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UI VS UX: WHAT’S THE DIFFERENCE?

Making a website that looks great and works for the people who want to use it, takes a lot of work. It’s what makes it fit for purpose. None of that would be possible without UX and UI, but what is the difference between UI VS UX? So, here’s what it all means; UI is the ENGINE, the KEY, and the STEERING WHEEL. UX is the feeling you get being able to DRIVE YOUR CAR User Experience Design (UX) UX is fundamentally the analytical and technical aspect of digital design and defines how the user feels when they look at the site, app or game. UX design ensures that the … Continue reading UI VS UX: WHAT’S THE DIFFERENCE?

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The Design Economy Report

Agencies that say you can’t put a price on design are telling porkies. Great design doesn’t float around in thin air. It isn’t the emperor’s new clothes. It’s a real thing that gets real results. It’s what we believe in and how we work. Combining beauty with practicality. “Great design can change lives, communities and organisations for the better. It can create better places to live, bring communities together, and can transform business and public services. Design is a way of thinking that helps large organisations, small and medium­-sized enterprises, social enterprises and charities change the way they work. Design Council has championed the contribution and importance of design since … Continue reading The Design Economy Report

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