Category Archives: Brand

New harp icon created for Guinness by Design Bridge

There’s nothing better than a cold pint of beer, cider or Guinness after a busy week. Don’t worry, we only ever have a couple at a time, and never before a meeting. But we’re a sociable bunch, so when we heard Design Bridge had created a new harp icon for Guinness we had to write about it. A quick pint of background The harp, which serves as the Guinness emblem, is based on a famous 14th century Irish harp known as the “O’Neill” or “Brian Boru” harp which is now preserved in the library of Trinity College, Dublin. The harp device has been synonymous with the Guinness brand since 1862 … Continue reading New harp icon created for Guinness by Design Bridge

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What clients think of consultancies: Stand out, perform and deliver

A new piece of research has revealed that most clients find it difficult to differentiate between consultancies, and wouldn’t expect to pay for a creative pitch. Here at It Starts we’re a pretty confident bunch, so we never charge for our pitches. For us it’s a golden opportunity to prove to a prospective client that we have a special idea, which we’d love to develop with them. Research group, Up To The Light, has worked with design consultancies, which in turn have conducted 435 interviews with design buyers. The research revealed that the average client is receiving 14 new business approaches everyday and 96% view the UK design industry as … Continue reading What clients think of consultancies: Stand out, perform and deliver

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what makes a truly great logo

Here it at It Starts, we work with lots of different disciplines within design, however we feel branding is one of our strongest assets and have designed many logos for our clients. So, would you like to know what truly makes a great logo? Here’s a taste of our creative approach when designing a new logo. For a start, logos are over rated. No, we’re not just being controversial, we believe that a logo doesn’t answer all the branding questions a client has – but it is a component. The logo should be a device that clearly denotes what the company is, without depicting every facet of what the company … Continue reading what makes a truly great logo

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Importance of AB testing

 You can build a website that looks great. You can populate a sales email with finely crafted prose. You can even begin to measure the effectiveness of your efforts by taking a good look at your Google Analytics dashboard, determining how many people are checking out your materials, how they got there, and with what content they engaged. But you can’t know that you’re operating in the best way unless you’ve got data points to compare. Enter AB testing, the most scientific method for determining whether or not you’ve taken the best route, and whether your efforts could be more effective. How does it work? Design two or more different versions … Continue reading Importance of AB testing

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Why web design is important for your business

 It’s a big question to answer but why web design is important for your business? At It Starts, we think it’s your digital window to the online world, it’s how you present yourself to potential customers. They can see what your business is, and it allows a user to research you, engage with you, without you having to put too much work in. Statistics shows people prefer to research and buy online. If we look back to when websites were first developed in the 90’s, people didn’t take the digital world too seriously and being represented online was not a core business need. Having an exceptional looking and functional website … Continue reading Why web design is important for your business

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Gumtree Reveals New Identity

 At It Starts, we like to keep up to date with what other design agencies are working on, so we can see what we’re up against. Over at Koto, they have been working with the online giant, Gumtree on their rebranded look for 2016. This new identity sees a change to the classic gumtree logo, and a fresh new take on the brand as a whole. First, let’s look at the background of the company and see how this has influenced the design that Koto has applied. Gumtree is one of the UK’s largest classified websites and for as long as it has been around, it has never gone through … Continue reading Gumtree Reveals New Identity

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