Category Archives: Digital

Web Forms – Short vs Long

So, you want a site with longer web forms, but can they work, and what type of conversion can you expect? An interesting question, well it is for us. Yeah, we do need to get out more. It’s also valid one for anyone who wants to incorporate a web form as a contact method on their site. Go on, admitted, that got your attention, didn’t it? The thinking behind it is that capturing more information would surely help increase conversion rate, but is this the really the case? This article looks at what is best practice, how a buyer may see the form, and what a designer should do to … Continue reading Web Forms – Short vs Long

Read Article
Read Article

Six steps to optimising your PPC

How to go about optimising your PPC? Google has unleashed several new Adwords features in the first half of 2016, and we’re not just sitting around wondering how to use them. Oh no, here we look at how you could take this opportunity to maximise your paid search campaigns. The updates During the first half of 2016, Google announced two fundamental changes to its Adwords real estate. It launched ‘Expanded Text Ads’, with both ad headline and description lines increasing in length. It also removed the familiar ‘sidebar’ paid search ads (on the right of the results page), introducing an additional spot for paid search listings above organic results. These updates … Continue reading Six steps to optimising your PPC

Read Article
Read Article

SEO Tricks for One Page Websites

One page websites are becoming increasingly popular. Much like an app, a single page site is intended for a single function, or focused on an individual purpose, like an event or a product launch. It’s great to focus your consumer on something special, allowing for unique branding under the umbrella of your original identity. Designing to deliver on that purpose exclusively makes it easier to optimise accordingly. This design trend has taken a lot of criticism for not being search engine friendly. The non­-paginated structure is alien if you’re a conformist. With an abundance of content on one page, search engines struggle to index the site, and search spiders can … Continue reading SEO Tricks for One Page Websites

Read Article
Read Article

What clients think of consultancies: Stand out, perform and deliver

A new piece of research has revealed that most clients find it difficult to differentiate between consultancies, and wouldn’t expect to pay for a creative pitch. Here at It Starts we’re a pretty confident bunch, so we never charge for our pitches. For us it’s a golden opportunity to prove to a prospective client that we have a special idea, which we’d love to develop with them. Research group, Up To The Light, has worked with design consultancies, which in turn have conducted 435 interviews with design buyers. The research revealed that the average client is receiving 14 new business approaches everyday and 96% view the UK design industry as … Continue reading What clients think of consultancies: Stand out, perform and deliver

Read Article
Read Article

Graphic Design Before Computers

Whatever your relationship with them, computers have changed pretty much every industry since they were introduced to the workplace. They have even changed our daily activities, making them easier (in most cases) and often automated. In the graphic design industry, they have taken away some of the heartache that gave designers their characteristic cynicism. That’s not to say we don’t still have the odd twinge of angst when something beautiful gets tarred with the mediocre brush, but it’s much less often than before, and rarely life-threatening. The computer and desktop publishing has made design so much more immediate. Something that would have taken days a decade ago, now takes hours. … Continue reading Graphic Design Before Computers

Read Article
Read Article

what makes a truly great logo

Here it at It Starts, we work with lots of different disciplines within design, however we feel branding is one of our strongest assets and have designed many logos for our clients. So, would you like to know what truly makes a great logo? Here’s a taste of our creative approach when designing a new logo. For a start, logos are over rated. No, we’re not just being controversial, we believe that a logo doesn’t answer all the branding questions a client has – but it is a component. The logo should be a device that clearly denotes what the company is, without depicting every facet of what the company … Continue reading what makes a truly great logo

Read Article
Read Article

Five photography trends to watch in 2016

 We always like to voice our opinion on the future of our industry. In this article we look at the five photography trends that we can look forward to in 2016. It could be a year of surprises as digital technologies utilise more effective ways of capturing photos from all sorts of angles. The use of different mediums to achieve the desired look is almost unlimited in modern photography, and can be captured in a stylistic way by almost anyone with a basic camera. Here are our predictions for the trends to watch in 2016. ONE. RESURGENCE OF FILM It’s back and we’re buzzing about it. Film has always been … Continue reading Five photography trends to watch in 2016

Read Article
Read Article

Importance of AB testing

 You can build a website that looks great. You can populate a sales email with finely crafted prose. You can even begin to measure the effectiveness of your efforts by taking a good look at your Google Analytics dashboard, determining how many people are checking out your materials, how they got there, and with what content they engaged. But you can’t know that you’re operating in the best way unless you’ve got data points to compare. Enter AB testing, the most scientific method for determining whether or not you’ve taken the best route, and whether your efforts could be more effective. How does it work? Design two or more different versions … Continue reading Importance of AB testing

Read Article
Read Article

Gumtree Reveals New Identity

 At It Starts, we like to keep up to date with what other design agencies are working on, so we can see what we’re up against. Over at Koto, they have been working with the online giant, Gumtree on their rebranded look for 2016. This new identity sees a change to the classic gumtree logo, and a fresh new take on the brand as a whole. First, let’s look at the background of the company and see how this has influenced the design that Koto has applied. Gumtree is one of the UK’s largest classified websites and for as long as it has been around, it has never gone through … Continue reading Gumtree Reveals New Identity

Read Article
Read Article

UI VS UX: WHAT’S THE DIFFERENCE?

Making a website that looks great and works for the people who want to use it, takes a lot of work. It’s what makes it fit for purpose. None of that would be possible without UX and UI, but what is the difference between UI VS UX? So, here’s what it all means; UI is the ENGINE, the KEY, and the STEERING WHEEL. UX is the feeling you get being able to DRIVE YOUR CAR User Experience Design (UX) UX is fundamentally the analytical and technical aspect of digital design and defines how the user feels when they look at the site, app or game. UX design ensures that the … Continue reading UI VS UX: WHAT’S THE DIFFERENCE?

Read Article
Read Article