Category Archives: Print

New harp icon created for Guinness by Design Bridge

There’s nothing better than a cold pint of beer, cider or Guinness after a busy week. Don’t worry, we only ever have a couple at a time, and never before a meeting. But we’re a sociable bunch, so when we heard Design Bridge had created a new harp icon for Guinness we had to write about it. A quick pint of background The harp, which serves as the Guinness emblem, is based on a famous 14th century Irish harp known as the “O’Neill” or “Brian Boru” harp which is now preserved in the library of Trinity College, Dublin. The harp device has been synonymous with the Guinness brand since 1862 … Continue reading New harp icon created for Guinness by Design Bridge

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Graphic Design Before Computers

Whatever your relationship with them, computers have changed pretty much every industry since they were introduced to the workplace. They have even changed our daily activities, making them easier (in most cases) and often automated. In the graphic design industry, they have taken away some of the heartache that gave designers their characteristic cynicism. That’s not to say we don’t still have the odd twinge of angst when something beautiful gets tarred with the mediocre brush, but it’s much less often than before, and rarely life-threatening. The computer and desktop publishing has made design so much more immediate. Something that would have taken days a decade ago, now takes hours. … Continue reading Graphic Design Before Computers

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8 typography design elements to consider for print and web

It Starts founders, Mark & George first learnt about practising good typography back at university many years ago. In the years since, we certainly haven’t forgotten these essential principles. Typography has always been the foundation of good design. Whether you’re designing for print or web, typography is key in communicating a clear message to the user. A clear visual structure or path can be obtained through the use of text and supporting images, which when done in harmony, will balance the page perfectly. To show you what we mean, here at eight things to consider when using typography. Enjoy. 1. Colour Contrast Colour contrast may seem like a minor thing, … Continue reading 8 typography design elements to consider for print and web

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what makes a truly great logo

Here it at It Starts, we work with lots of different disciplines within design, however we feel branding is one of our strongest assets and have designed many logos for our clients. So, would you like to know what truly makes a great logo? Here’s a taste of our creative approach when designing a new logo. For a start, logos are over rated. No, we’re not just being controversial, we believe that a logo doesn’t answer all the branding questions a client has – but it is a component. The logo should be a device that clearly denotes what the company is, without depicting every facet of what the company … Continue reading what makes a truly great logo

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