You can build a website that looks great. You can populate a sales email with finely crafted prose. You can even begin to measure the effectiveness of your efforts by taking a good look at your Google Analytics dashboard, determining how many people are checking out your materials, how they got there, and with what content they engaged. But you can’t know that you’re operating in the best way unless you’ve got data points to compare. Enter AB testing, the most scientific method for determining whether or not you’ve taken the best route, and whether your efforts could be more effective. How does it work? Design two or more different versions … Continue reading Importance of AB testing
It’s a big question to answer but why web design is important for your business? At It Starts, we think it’s your digital window to the online world, it’s how you present yourself to potential customers. They can see what your business is, and it allows a user to research you, engage with you, without you having to put too much work in. Statistics shows people prefer to research and buy online. If we look back to when websites were first developed in the 90’s, people didn’t take the digital world too seriously and being represented online was not a core business need. Having an exceptional looking and functional website … Continue reading Why web design is important for your business
At It Starts, we like to keep up to date with what other design agencies are working on, so we can see what we’re up against. Over at Koto, they have been working with the online giant, Gumtree on their rebranded look for 2016. This new identity sees a change to the classic gumtree logo, and a fresh new take on the brand as a whole. First, let’s look at the background of the company and see how this has influenced the design that Koto has applied. Gumtree is one of the UK’s largest classified websites and for as long as it has been around, it has never gone through … Continue reading Gumtree Reveals New Identity
Making a website that looks great and works for the people who want to use it, takes a lot of work. It’s what makes it fit for purpose. None of that would be possible without UX and UI, but what is the difference between UI VS UX? So, here’s what it all means; UI is the ENGINE, the KEY, and the STEERING WHEEL. UX is the feeling you get being able to DRIVE YOUR CAR User Experience Design (UX) UX is fundamentally the analytical and technical aspect of digital design and defines how the user feels when they look at the site, app or game. UX design ensures that the … Continue reading UI VS UX: WHAT’S THE DIFFERENCE?
Agencies that say you can’t put a price on design are telling porkies. Great design doesn’t float around in thin air. It isn’t the emperor’s new clothes. It’s a real thing that gets real results. It’s what we believe in and how we work. Combining beauty with practicality. “Great design can change lives, communities and organisations for the better. It can create better places to live, bring communities together, and can transform business and public services. Design is a way of thinking that helps large organisations, small and medium-sized enterprises, social enterprises and charities change the way they work. Design Council has championed the contribution and importance of design since … Continue reading The Design Economy Report