Call us on 07966721336 or email us at studio@it-starts.com
Lusso Header

Lusso

Lusso would describe itself as a leading independent supplier of demountable glass partitioning, specialist acoustic and fire rated glass partitioning. We’re certainly not going to disagree.

Established in 2002, Lusso has over seventy years combined experience in the office partitioning industry. Services are key to its success, with repeat business from many blue chip clients and multi­national main contractors. It relies on a flexible approach to providing excellent service in order to achieve perfect delivery of projects, on time and to budget.

We were asked to undertake a re-brand. Good luck I hear you cry.

We didn’t need it.

Print Branding icon_photography icon_digital icon_copywriting

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Our Approach

OUR APPROACH

We started by looking at the company with fresh eyes, understanding its offering and finding a way encapsulate the products and services in a new look and feel. A logo was created with the potential for further sub-branding projects. A library of engaging, professional and corporate images was then assembled, while abstract styles were applied to add edge and give a contemporary feel.

Bold, bright colours were used to differentiate product categories and the final logo was a stand out branding device, taking on the strong visual appeal of glass and glazing.

If you like our approach to this project contact us on 07966721336 or email us at studio@it-starts.com

The Outcome

THE OUTCOME

Lusso was presented with a brand that was so true to its values that it could have been crafted out of the the very glass it uses to make its products. Clean and professional photographs were used to showcase the Lusso offering, reflecting an underlying sense of quality and prestige.

We produced a fun and informative brochure that displayed Lusso’s three core products, executing the final delivery of this collateral to a high standard using spot UV printing, matt lamination and fold outs. All this created a striking panel glass effect.

Finally, we have the website. And what a website. Sub-brands were devised to make it future-proof when product ranges are expanded, while the visual identity of the site is in homage to the technical nature of the products and their unique aesthetic appeal. A private login area was created where a user can download the individual specification tender documents and drawings which apply to their design.

If the outcome of this project has inspired you contact us on 07966721336 or email us at studio@it-starts.com

WHAT WE PRODUCED IN A NUTSHELL

Branding, a logo, a CMS website, product brochure, stationery,­ forty printed individual case studies,­ custom folder design and print.

 

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